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Park 22 Rebranding a cosy hotel with big ambitions

Park 22

Rebranding a cosy hotel with big ambitions

Country
Singapore
Industry
Hospitality
Year
2018

Hospitality Brands: Park 22 is a boutique hotel brand in Little India, a vibrant and cultural locale of Singapore. Tangible defined the brand to be “time-out for explorers” and positioned the hotel as the snug and cosy space to relax & recharge when travelers need a respite from exploring. The snug and cosy theme also transformed the limitation of smaller spaces & rooms into an attractive selling point.

Brand Consultancy in Hospitality Industry. Bus Stop Ad for Park 22
Brand Consultancy in Hospitality Industry. Corporate Identity for Park 22
Brand Consultancy in Hospitality Industry. Poster Design for Park 22
Brand Consultancy in Hospitality Industry. Poster Design for Park 22
Brand Consultancy in Hospitality Industry. Uniform Design for Park 22

Marketing & Communications

Tangible designed the visual and verbal identities to be relevant for millennial culture seekers. Tangible developed a unique set of graphics messages and customised typography for different parts of the hotel to give Park 22 some visual texture. Tangible then designed the website with additional features and recommendations for explorers.

Brand Consultancy in Hospitality Industry. Park 22 reception
Brand Consultancy in Hospitality Industry. Signage Design for Park 22
Brand Consultancy in Hospitality Industry. Website Design for Park 22

Spaces & Places

Tangible developed the visual language for both the graphic and interior design, we then briefed Park 22’s appointed interior designer.

Visit: Park 22