New Product Development Cleanergy: To leverage the AboitizPower Group’s renewable power generation capacity & build a reputation as a leader in sustainable power generation, the Cleanergy brand was created to market its renewable power offering.
A distinctive visual identity was developed & applied across key marketing touch-points. Ideas for the brand’s launch were developed & integrated into a launch plan.
A brand book was produced to educate staff, industry partners & customers on the Cleanergy vision & offer.
Through ideation workshops, a range of complementary services & programmes were identified to support the core renewable power offering.
We are very proud to be the inspiration behind ‘The Cleanergy Center’, which is an awesome free learning facility devoted to energy education.