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Global Transit Aligning the TIME Group of companies for dynamic regional growth

Global Transit

Aligning the TIME Group of companies for dynamic regional growth

Country
Malaysia
Industry
Technology
Year
2016

Telecom Branding: Tangible worked with the senior management of Global Transit (GT), AIMS and TIME.dotCom to align the three business units under the TIME Group. GT operates the fastest growing IP Transit network in Southeast Asia connecting Asia to the World and the World to Asia.

Brand Consultancy in Technology Industry. Brochure for Global Transit.
Brand Consultancy in Technology Industry. Brochure for Global Transit.
Brand Consultancy in Technology Industry. Business Card for Global Transit.
Brand Consultancy in Technology Industry. Mobile for Global Transit.
Brand Consultancy in Technology Industry. Website Design for Global Transit.

Marketing & Communications

The Time Group of companies have all adopted magenta as their dominant corporate colour which is intentionally shocking, to allow the group to get more bang from their marketing bucks. Although ‘Global Transit’ remains the legal entity, the name has been changed to its brand mark ‘GT’. The Global cable networks that GT operates were redrawn and their inter-connectivity became the inspiration behind our Visual Core Element system. This was accompanied by a Verbal Identity, suite of communication templates, and refreshed website.

Brand Consultancy in Technology Industry. Values for Global Transit.

People & Culture

Tangible developed brand attributes for GT that reflect the desired behavioural traits from employees.

Brand Consultancy in Technology Industry. A-Grid for Global Transit.

Products & Services

Tangible helped define the three service categories for GT and then reviewed the naming conventions for the different cable networks. Tangible also helped develop the name and logo for the newest cable network, the A-Grid.

Brand Consultancy in Technology Industry. Reception for Global Transit.
Brand Consultancy in Technology Industry. Signage for Global Transit.
Brand Consultancy in Technology Industry. Signage for Global Transit.

Spaces & Places

Tangible designed the signage for GT’s head office in Kuala Lumpur.

Visit: Global Transit