Inplex is empowering the future of custom-build through their proprietary Monomer Building System™. Warren Liu and Soon Guan Ng; the founders saw the opportunity to disrupt the traditional home-build sector, by leveraging technology and innovative construction techniques. Their vision is to empower self-builders to design and build bespoke homes, more efficiently, more sustainably and offer them better value.
Tangible helped bring the founder’s vision to life through the positioning of Inplex and the articulation of its product offer; the Monomer Building System™.
Tangible helped articulate the Monomer Building System™ into 3 components:
1. Monomer Design; which utilises Design-as-a-Service to create custom homes on any plot.
2. Monomer Build; which harnesses light-gauge steel construction to fabricate pre-made components close-to-site. These modules are then assembled on-site, which provides great value; saving time, materials and labour.
3. Monomer Mobile; which allows partners to utilize the modular design and build process with a mobile factory offer.
Tangible developed a refreshed brand identity for Inplex and extended the unique logotype to the three components of the Monomer Building System™. Tangible created the Visual & Verbal language for the brand to ensure the brand personality and key values were brought to life. All of Inplex’s marketing materials were reviewed, including the website and social media channel strategy. Tangible finally developed a launch plan for the new brand and developed a repository for all the brand guidelines and assets.
Tangible developed values for the brand that guided both behaviour and key messages. This was to ensure what Inplex promised, they delivered!
Tangible not only helped define and articulate the 3 phases of the Monomer Building System™ but also tested the key features and target audience benefits for each phase to understand customer’s preferences.